Kuala Lumpur, Malaysia – Malaysia’s vibrant love for Bollywood music and Punjabi culture finally has a home.
Sama Sama Oye! Malaysia’s first dedicated Bollywood and Punjabi radio is finally streaming live from an app and website, has officially launched bringing together music, personalities, stories and community into one digital platform created specifically for Malaysian listeners.
For decades, Bollywood music has been deeply woven into Malaysian life from weddings and festive celebrations to late-night drives and karaoke sessions. Yet despite the country’s huge and passionate fanbase, there has never been a dedicated local platform bringing this community together in one place. Historically Hindi Power served as a 4-hour nightly radio show with some hourly radio segments on regional RTM radio stations.
Sama Sama Oye! aims to change that.
Available through its mobile app and web platform, Sama Sama Oye! offers an always-on digital radio experience featuring Bollywood and Punjabi music, radio shows with live RJs, celebrity conversations, podcasts and on-demand content designed to bring fans closer to the culture they love.
The platform also creates a space where listeners can interact with RJs, participate in conversations and feel part of a growing cultural community.
The station is founded by Gina Dhaliwal, affectionately known by fans as Ratu Bollywood. With more than two decades of experience in radio broadcasting and over 26 years in branding, marketing and communications forte, Gina has spent much of her career championing Bollywood entertainment in Malaysia.
“Bollywood has always lived in the hearts of Malaysians,” said Gina Dhaliwal, Founder of Sama Sama Oye!. “Sama Sama Oye! simply gives that love a home , a place where our music, our stories and our culture can truly belong.”
The station features a vibrant mix of radio personalities from fresh new voices to familiar RJs listeners have grown up with. Different journeys and personalities, but all united by one common love: Bollywood.
Listeners can tune in to live shows, curated playlists, expert interviews and interactive segments while engaging directly with the station through social media and digital community features.
Industry research suggests that Malaysia’s Bollywood and Indian entertainment audience spans an estimated three million listeners, highlighting the strong but previously underserved demand for a platform dedicated to this genre.
Beyond the digital experience, Sama Sama Oye! also plans to build strong community connections through roadshows, cultural activations and listener engagement initiatives across Malaysia.
The station will also introduce initiatives such as The Great RJ Search Oye, a digital contest inviting aspiring talents to step behind the microphone and become the next voices of the station.
With Malaysia’s growing digital audience and strong cultural connection to Bollywood music, Sama Sama Oye! aims to unite a scattered fanbase while opening new opportunities for brands to connect with a passionate and loyal community.
Sama Sama Oye! is now available for download on the Apple App Store and Google Play Store.
Because finally…it’s our time for Our Music. Our Stories. Our Voice
